It’s a great time to sell public cloud services to businesses. But there are many myths among partners that may keep them from entering the market; claiming the public cloud is disruptive to implement, less secure than private cloud, and difficult to monetize. Here we debunk the top 3.

What is cybercrime to a business? At the end of the day, it’s risk—and a big one at that. After all, online threats have reached an all-time high, and the trend is only getting worse. As a partner this should be welcome news as you can capitalize on the huge opportunity that Secuirty represents. Here's how.

No partner can be an expert in everything. If you’re not a security expert, you can still bring the right security solutions to your customers, even if you don't know the intricacies of advanced threat detection. Here is a glossary of 10 must-know security terms that will help you sound like a seasoned cybersecurity veteran:

We are about to let you in on a little secret that will “hyperscale” your residual income.

As you know, the demand for public cloud services is surging. According to Gartner, the market is on track to grow to $204 billion in 2016—a year-over-year increase of 16.5 percent. Gartner expects the market to continue growing through 2017.

In today’s saturated cloud market, differentiating your business depends on your ability to become a trusted provider of products and services to your customers. Consequently, as a partner, you must ensure that you offer high-quality solutions backed by services from dependable providers. 

One pressing concern that keeps IT directors for healthcare up at night is regulatory compliance, or their organization’s ability to adhere to specific laws, regulations, and guidelines. After all, the healthcare sector faces challenges related to data confidentiality, making compliance key. 

To safeguard your customers’ mission-critical applications and guarantee their business continuity in the event of a catastrophe, as well as guarantee the security and integrity of their data at all times, you should explicitly relay to them the importance of implementing a truly dynamic disaster-recovery-as-a-service (DRaaS) solution.

We recently came across an article that explains how Healthcare Leads All Industries in Data Breaches for the first half of 2015. From the article: "(T)he healthcare industry had 34 percent of its total records breached, amounting to 84 million data records compromised, the highest rate of any industry."

Support for Microsoft Server 2003 is officially over and will soon be altogether obsolete. As a result, IT professionals in the SMB marketplace are looking for newer, fully supported server solutions, and many are looking towards the cloud.

Many partners (VARs, MSPs and agents) fall into the common trap of working too much in their business and not enough on their business.  Working in the business means putting out fires, making sales calls and managing employees.  Working on the business is taking the time to assess your current situation, and the changing marketplace around you, and developing strategies to help your business match the changing demands of the market.